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Ford’s Aggressive Shift Toward ’No Boring Cars’ Strategy Raises Questions
Ford’s Aggressive Shift Toward ’No Boring Cars’ Strategy Raises Questions
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Ford Motor Company (NYSE:F) is doubling down on its 'no boring cars' philosophy, eliminating several sedans like the Fusion, Focus, Fiesta, and Taurus from its lineup. Reports suggest the Ford Escape, its smallest SUV, may also face discontinuation. Critics wonder if this aggressive pruning risks alienating practical buyers who prioritize affordability over excitement.
The automaker is betting big on electrification and performance models. Its Mustang EV lineup and breakthrough lithium manganese rich (LMR) battery technology signal serious commitment to electrification. Meanwhile, the BlueCruise driver-assistance system now operates across 130,000+ U.S. highway miles—a tangible advancement in autonomous capabilities.
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